Website Assessment
To be a good digital partner it’s important to be excellent listeners, learners and advisers on the most effective tactics and projects. Really diving into your brand, your uniqueness, the identities and behaviors of your customers and the metrics that you find most important.
It’s our job to help you maximize your efforts with our experience and help you dig in and prioritize initiatives that have the most value for you. We are agile, have the experience and want you to succeed. Whether you are running a brand storytelling campaign, or navigating a large technical implementation, we have your back.
61% of all Google searches are done on a mobile device
How well is your website serving mobile users?
Assess my websiteDigital Strategy
Many websites fall short achieving their goals. Assessing your digital strategy will evaluate how well the efforts performed online roll up into the overall business strategy. It’s important to do an analytics review and ensure that the correct key metrics are tracked and that you have the data necessary to help you make decisions.
Design & User Experience (UX)
Research shows that customers trust companies more when they have a well-designed website. An overwhelming percentage will not refer to a company that has a bad user experience. We’ll evaluate your website navigation and website organization to ensure you are delivering the best user experience possible.
SEO & Content Strategy
A content audit evaluates your communication online and ensures that the humans and machines both get what they need. We compare your targeted keyphrases with the content created. Your call-to-action strategy will be tested and technical SEO will be evaluated. We’ll create a report showing you how your site compares to others and proven recommendations that can help improve your results.
Ecommerce Optimization
Evaluating a customer’s experience (CX) delivers insights that influence potential customers. A complete analytics review uncovers what you know and don’t know about your customers. Marketing automation and technology reviews illuminate ways to convert undecided customers.
Website Performance
Website performance is an important ranking factor, websites that are slow to load see a much larger bounce rate than those that load quickly. We can tell you your overall speed score and provided recommendations to improve your website performance.
Security Analysis
Cybersecurity is a growing concern as more businesses embark on digital transformation. Consumers are doing more business online than ever before. New Line Web Design doesn't want to see you caught by surprise by a cyber attack. We want to help keep your website safe.
Our Process
The website assessment step by step process.
Research
This phase focuses on information gathering. Data we collect depends on your business and needs. It’s important to collect any and all metrics that can aid our analysis.
Analysis
After the data is collected, we analyze it and look for the most impactful points. We examine our findings, match it back to your digital strategy and find insights that can make a difference.
Preparation
Our team takes great care to package up what we’ve learned and we prepare a final deliverable that your team can understand and use immediately.
Present Results
At the end of our hard work, you will receive our full report of findings and recommendations. We present our findings, answer questions and discuss any next steps.
Frequently Asked Questions
How do you determine which assessments to complete?
When we work with new clients much of our sales process is an exercise of understanding. It’s important to understand what was done in the past, what the current state is, and what your goals are for the future. From that point, our team is better suited to make recommendations on what you might need.
What areas do you focus on when assessing a website?
Businesses are unique and assessments should be a valuable exercise of discovery and learning. A good assessment requires enough analysis and effort to make it helpful. For this reason, provide a variety of focus areas and depending on your needs we can dig deeper if needed.
- Digital Strategy
- General Website & Design
- SEO & Content Strategy
- Ecommerce Implementation
- Website Security & Performance
What will I learn from a website assessment?
The goal of any assessment is to determine the current state of things, good or bad. Assessments are used to create a baseline of technology, design, messaging, security and performance. Assessments provide clarity about how a business might view their digital presence, how they prioritize work, and what their internal/external expertise is around digital marketing. We then use this information to provide important recommendations that you can use.
Can I get a deeper audit into a specific area of my website?
Absolutely, different businesses have different needs. We don’t perform each of our available assessments for all companies, that would be overkill. We start with a general set and as a business need grows we might advise digging deeper into different areas. It’s important to also understand that the law of diminishing returns is also very relevant. Some activities will not deliver the same amount of ROI the deeper you go. In other cases there is a business need.
Do you know what is hurting and helping your website?
We are on a mission to create web experiences that communicate, motivate and look great.
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